First to try
New Dove hair care lands on your doorstep before it lands anywhere else. Try it, film it, tell us what you really think.
Dove Insiders · United States
Your hair has a story worth sharing
Dove Insiders is our new creator community in the US. Try the latest Dove hair care first, share your honest experience, and earn rewards for the content you already love making.
Open to US residents aged 18 or over.
Damage Therapy · the 2026 Insider collection
Why creators join
Made for creators who love real results
Rewards that add up
Every challenge you complete earns points. Spend them in the rewards store on Dove products you actually want, not products we pick for you.
A community that backs you
Briefs that respect your creativity, tips from creators who get it, and a team at Dove that watches, listens and features your work.
Your welcome drop
It starts with a box
Say yes and we'll send you Damage Therapy, the 2026 collection, to try before you post a thing. From there, challenges, flash drops and a rewards store keep your shelf and your feed interesting.
No purchase, ever. Products are always on us.
How it works
Four simple steps to becoming an Insider
1
Apply in about three minutes
Tell us about you and your content. We review every application personally.
2
Unbox your welcome drop
Approved Insiders receive Damage Therapy products to try, on us.
3
Create and share
Post your honest experience on Instagram or TikTok, with clear disclosure guidance from us.
4
Earn rewards
Complete challenges, collect points and unlock more Dove favorites.
Who we're looking for
We're welcoming US-based creators who love talking about hair: the repair journeys, the heat-damage recoveries, the wash-day routines. Whether you have 1,000 followers or 50,000, what matters most is real engagement, your style and honest storytelling.
Our community celebrates every hair type, texture and story. If you create on Instagram or TikTok and believe beauty should be a source of confidence, not anxiety, we'd love to hear from you.
First cohort opens this year, and the founding group is capped at 2,000 creators. Early applications get first access to drops and challenges.
To join, you'll need
- To be based in the United States and aged 18 or over
- A public Instagram and/or TikTok account
- An engaged community, nano and micro creators especially welcome
- A love of hair care and honest reviews
- Commitment to clear disclosure on sponsored content (we'll show you how)
Employees of Unilever, Dove or their affiliates and agencies aren't eligible. Full terms and conditions will be shared before you accept any campaign.
Good to know
Questions, answered
Does it cost anything?
No. Products, shipping and rewards are always free. You never buy anything to stay in the program.
Do I need a big following?
No. We care about real engagement and honest storytelling, not follower counts. Nano and micro creators are the heart of this community.
What if I don't love a product?
Say so. Honest reviews build trust with your audience and help us make better products. We'll never ask you to fake it.
How much do I need to post?
Challenges are invitations, not obligations. Post when a product genuinely fits your content. More challenges completed simply means more points.
How does disclosure work?
Every gifted or sponsored post needs a clear disclosure under FTC guidelines. We give you exact wording and hashtags, so you're always covered.
Ready to become a Dove Insider?
Applications take about three minutes. We review on a rolling basis and reply to everyone.